Last June, Sarah Roussel, co-founder of Productions ND3, a new agency specializing in brand strategy and video, contacted Marie-Vincent to suggest a partnership that would help promote our mission.
The result of that conversation: Sarah and ND3 produced a video and developed a digital campaign strategy for Marie-Vincent to promote a digital fundraising campaign. Furthermore, for every share of the video on Facebook, Productions ND3 pledged 50 cents to our organization.
The video went viral: it was shared 2,025 times and viewed over 30,000 times! These amazing results resulted in Marie-Vincent receiving a donation of $1,012.50 from Productions ND3. When the campaign closed, between the value of the video production and the number of shares, Sarah and her company donated over $15,000 to Marie-Vincent.
The video, coupled with our regular social media posts, had a huge impact on our digital platforms. On Facebook, our audience grew by 500% in October, reaching nearly 80,000 people, while on Instagram, we saw a 400% increase and a reach of more than 10,000 people.
Sarah Roussel described the ND3 vision for us:
“At ND3 we use video, which we believe is the most powerful marketing tool available today. Backed by the right strategy, video can make things come alive, arouse emotions, convey a message, get people to change their behaviour and sensitize multiple generations. We’re aware of the power of the videos we create. That’s why we don’t take our work lightly. Offering this medium to Marie-Vincent is our way of helping to build a protective community.”
From personal experience, Sarah feels a deep concern for those who have been wronged and a strong protective instinct, especially towards children. Combining her professional convictions with her fervent desire to create a better world for young people, Sarah was deeply moved by Marie-Vincent’s mission.
“It is the duty of each and every person to contribute to building a better future together. At ND3, we will do our part.”
We extend our sincerest thanks to Sarah Roussel and Productions ND3 for their expertise and their support in bettering our society through the power of video.
We also want to thank our spokesperson, Mélissa Désormeaux-Poulin, for her participation in the filming and her role in the campaign’s success.
Working together, we produced a video that has rallied our community and is one step closer to the creation of a protective society where every young person can grow up in safety, surrounded by caring and support.
Thank you!